Practices wanting to do more cosmetic treatments should understand the difference between “need” and “want” dentistry. In a more traditional workflow, it is perfectly fine to bring the patient directly from the waiting room into the chair, and immediately start diagnosing. Promoting cosmetic dentistry, however, requires a different approach. In this case, the team
should take the time to discuss with the patient what they like and don’t like about their smile. We call this conversation the Smile Analysis and by asking these 13 carefully-crafted questions, we learn more about the desires of our patient and position ourselves as experts in aesthetic dentistry.